Pre-integrated Payment gateway

noon payments integration on ReservationHub

noon payments is the online payment gateway run by noon, the Middle East e-commerce group. It serves merchants in the UAE, Saudi Arabia and Egypt with card, mada and Apple Pay acceptance, payment links and instalments. In October 2026 NEOPAY agreed to buy a 65% stake, subject to regulatory approval.

About noon payments

noon payments is the payments business of noon, the regional online marketplace. It sells a gateway to outside merchants as well as noon's own sellers, and operates in the United Arab Emirates, Saudi Arabia and Egypt. In October 2026 UAE payments firm NEOPAY signed a definitive agreement to acquire a 65% controlling stake. The deal still needed regulatory and antitrust approval at the time of writing.

The company accepts major international cards, with American Express acceptance promoted for the UAE and Saudi Arabia. In Saudi Arabia it supports mada, including Apple Pay with mada for recurring charges, and in January 2025 it switched on Apple Pay for its merchants in Egypt. Its product range also covers payment links, invoices, subscriptions, card tokenisation, cashback offers and instalments through bank plans and buy now, pay later.

On security, noon payments lists 3-D Secure, tokenisation and fraud rules that merchants can adjust, and shows PCI DSS and ISO 27001 badges on its site. Merchants can keep their own branding on the checkout. For travel sellers, saved cards and payment links help with repeat customers and bookings agreed offline. It fits agencies in the UAE, Saudi Arabia and Egypt.

What you can sell

Visa, Mastercard and American Express card payments
mada debit cards in Saudi Arabia
Apple Pay, including Apple Pay with mada
Card instalment plans and buy now, pay later
Payment links and invoices
Recurring payments for subscriptions

How to connect noon payments

Open a merchant accountSign your merchant agreement with noon payments.
Plug in credentialsAdd your merchant credentials to ReservationHub; the gateway is already integrated.
Choose where it appliesUse it at checkout in your booking flows.
Go livePayments are processed in real time and recorded against the booking.

Who uses it

Online travel agencies in the UAE and Saudi ArabiaTake card, mada and Apple Pay payments on a branded checkout for flights, hotels and packages.

Agencies selling offlineSend a payment link or invoice for a trip agreed by phone or chat and let the customer pay online.

Agencies with repeat customersUse tokenised saved cards so returning travellers can pay without re-entering card details.

noon payments integration: FAQ

Does ReservationHub integrate with noon payments?

Yes. noon payments is pre-integrated and listed as Noon Payment on the ReservationHub partners page. You open a merchant account with noon payments, add your merchant credentials to your ReservationHub account and choose where the gateway appears in your booking flows.

Do I need my own merchant account with noon payments?

Yes. You sign a merchant agreement directly with noon payments, and that agreement sets your fees, settlement terms and the payment methods enabled for your business. You then add your credentials to ReservationHub, where the gateway is already integrated. ReservationHub does not provide the merchant account.

Which countries does noon payments serve?

noon payments operates in the United Arab Emirates, Saudi Arabia and Egypt. Available payment methods differ by country, for example mada applies in Saudi Arabia, so check with noon payments which options are enabled in your market.

Who owns noon payments?

noon payments is part of the noon group. In October 2026 NEOPAY signed a definitive agreement to acquire a 65% controlling stake, subject to regulatory and antitrust approvals. Check the latest company news for the current ownership position.

Sell noon payments content with the rest of your suppliers

Book a demo and we will show noon payments running alongside GDS, NDC, low-cost and hotel content in one platform.

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Sources

Updated 4 November 2026. noon payments is a trademark of its owner; it is named here to describe a technical integration and does not imply endorsement.