Pre-integrated Transfers & ground

Auto Europe integration on ReservationHub

Auto Europe is an international car rental broker founded in 1954 and based in Portland, Maine. It books cars from brands such as Hertz, Avis, Europcar and Sixt at more than 28,000 locations in over 190 countries (figures on its site in November 2026), plus motorhomes and European leases.

About Auto Europe

Auto Europe began in 1954, when founder Alex Cecil bought cars in Germany to rent to American travellers in Europe. The business later moved to New York and then to Maine, and it is now based in Portland. It operates as a broker: it does not run its own fleet but books vehicles from rental companies including Alamo, Avis, Budget, Dollar, Europcar, Hertz, National and Sixt.

Its site lists car rentals at more than 28,000 locations in over 190 countries (November 2026). Beyond standard cars, the range covers luxury and sports cars, motorhome rentals and short-term car leasing in Europe. Auto Europe also books flights from the US to Europe and hotels worldwide. Outside North America it trades as Driveaway Holidays in several markets, including the UK, South Africa, Australia and New Zealand.

The company has a long history with the travel trade. It runs a travel partners reservation system for agents and an affiliate programme for agencies that want to offer car hire on their own websites, and it has been a Virtuoso preferred supplier since 2002.

For an agency, car rental is a natural add-on to a flight or hotel booking and a common part of dynamic packaging for self-drive holidays.

What you can sell

Car rentals in over 190 countries
Luxury and sports car rentals
Motorhome rentals
Short-term car leasing in Europe
Car hire from major rental brands

How to connect Auto Europe

Bring your contractUse your own agreement and credentials with Auto Europe.
Plug in credentialsAdd them to your ReservationHub account; the adapter is already built and maintained.
Set your rulesApply markups, commissions and channel rules per supplier, channel or agent.
Go liveContent appears alongside your other suppliers in one search and one cart.

Who uses it

Online travel agenciesOffer a rental car after a flight or hotel booking so the customer can collect a vehicle on arrival.

Tour operatorsBuild self-drive and fly-drive holidays that combine flights, hotels and an Auto Europe rental.

Travel agencies serving long-stay travellersQuote motorhomes or short-term European leases for clients touring Europe over several weeks.

Auto Europe integration: FAQ

Does ReservationHub integrate with Auto Europe?

Yes. Auto Europe is pre-integrated and listed under transfers on the ReservationHub partners page. You bring your own Auto Europe account and credentials, plug them into ReservationHub, and car rental options appear alongside your other content.

Do I need my own Auto Europe agreement?

Yes. ReservationHub provides the pre-built connection, but the commercial terms are between you and Auto Europe. You sign up with Auto Europe, receive your credentials, add them to your account and set your own markups.

What can I sell through Auto Europe?

Auto Europe books car rentals at more than 28,000 locations in over 190 countries, plus luxury and sports cars, motorhomes and short-term leases in Europe (figures on its site in November 2026). Availability depends on the location and rental brand.

Is Auto Europe a rental company or a broker?

A broker. Auto Europe, founded in 1954 and based in Portland, Maine, does not run its own fleet. It books vehicles from rental companies such as Hertz, Avis, Europcar and Sixt and sells them to travellers and the travel trade.

Sell Auto Europe content with the rest of your suppliers

Book a demo and we will show Auto Europe running alongside GDS, NDC, low-cost and hotel content in one platform.

Book a demo

Sources

Updated 4 November 2026. Auto Europe is a trademark of its owner; it is named here to describe a technical integration and does not imply endorsement.